Focus on sketching and not Sketch

Recently, I have observed many designers start solving the problem using Sketch software. Not that there is something wrong with this approach, I find this process to be extremely inefficient and super slow. Focusing on Sketching and not Sketch will help you to be more efficient and find better solutions.

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Do copy but do it right.

  In my previous article (My dear fellas) I captured the high-level differences between UI and UX. Always remember, UI has a form (mobile, desktop, watch) and UX is formless. A weak UI may do the job, but a poor UX will never work. Think of UX as a story and UI as drawing revealing […]

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My dear fellas

Especially young product designers! How are you guys doing? What’s happening? Let me guess, you were working on a mockup, putting things together for a meeting, and you were using some software or prototyping tool. Right? If I got it right then, this is for you. I am a product designer, just like you. I […]

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Designing an application for iPhone

Recently I developed an iPhone application for Yahoo! Cricket. It was an amazing experience, at the same time exciting as I was working on mobile again after two years. Design went through several iterations. Early concepts were outburst of excitement. After the hand-off to the developers, I released that the design is lacking iPhone application character. Thought it was solving all the use-cases and looking better than other available applications in the market.

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